Rakbank Hot Air Balloon Travels Across UAE
Over Bab Al Bahr and Burj Al Arab
This CGI ad for Rakbank opens with a hot air balloon, emblazoned with “RAKBANK,” an Eid Al Adha Mubarak message, and the number “50,” being inflated in front of the bank’s headquarters. The balloon then drifts across the UAE, passing landmarks such as Bab Al Bahr, Rixos Bab Al Bahr, Jebel Jais, various waterways, the Holy Quran Monument, a mosque, the city skyline, and the Burj Al Arab.
Throughout its journey, families, children, and loved ones across the UAE are shown looking up, smiling, pointing, and gathering from diverse locations including rocky viewpoints, bridges, beaches, terraces, boats, lamp-lit interiors, and dining tables. The journey concludes back at Rakbank Headquarters, where the screen transitions to red, displaying “RAKBANK 50 Years with you,” “To all those who call UAE their home,” “Eid Al Adha Mubarak,” and “With warm wishes from RAKBANK.”
This CGI enhancement promotes Rakbank’s Eid Al Adha message and celebrates its 50-year legacy, highlighting themes of unity, community, and connection across the UAE.