Jif Sneaker Car Wash Station Along the Highway

In this Jif FOOH campaign, a man driving down the highway spots something unexpected—a towering Jif car wash in bright yellow and green. The scene unfolds as massive sneakers, instead of cars, move through the station, getting a thorough cleaning with the help of a Jif Cream Cleaner bottle. Its robotic arm sprays the solution, while other mechanical arms scrub swiftly, and water sprinkles from the ceiling, ensuring a seamless cleaning process. As the man watches, trucks loaded with giant sneakers wait in line for their turn, and finally, a freshly cleaned shoe is lifted, spotless and looking brand new. With a Captivating use of CGI effects, this Jif Cream Cleaner FOOH campaign transforms everyday footwear into a fresh, relatable spectacle, highlighting Jif’s efficiency in keeping sneakers effortlessly clean.