Maybelline Giant Yellow Inflatables Take Over Bridge

This Maybelline New York fake out of home ad features the Colossal Bubble mascara, transforming the Mohammed VI Bridge. The video opens from the centre of the bridge, with vehicles crossing as giant yellow inflatables begin to rise up the bridge pylons.

These inflatables gradually wrap around the tall structures and extend across portions of the cable system. As the transformation progresses, a giant Colossal Bubble mascara product is revealed attached to the left side of one pylon.

The camera lingers as the oversized yellow forms fully envelop the bridge's architectural elements while traffic moves steadily below, turning the landmark into a bold stage for the product using augmented reality effects.