FOOH Impact Score:
Solid
Learn moreThis Chimi CGI campaign begins with a group of black Chimi sunglasses mysteriously crossing a bustling street in New York City, floating as if worn by invisible figures. This moment cleverly highlights the brand's unique and bold identity as the sunglasses glide effortlessly through the intersection, weaving past cars and navigating the urban chaos with an almost sentient awareness. As a perfect blend of Captivating storytelling and computer generated imagery product integration, the CGI enhancement is designed for an unforgettable promotional experience, inviting audiences to witness the spectacle in person at 110 Grand Street on October 29, 2024.
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