Printemps Papers Float Around the Tower

Printemps Papers Float Around Tower

Hundreds of blank sheets of paper take flight around a tower in Paris in this captivating Printemps faux out-of-home advertisement. The video features a mesmerising holiday spectacle.

The papers swirl above the Parisian skyline, twirling and dancing around the iconic Printemps Haussmann dome in a hypnotic rhythm, as if guided by an unseen force. Using computer-generated graphics, this ad transforms simple paper sheets into an innovative product showcase.

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FOOH Impact ScoreImpressive
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Credits

Brand:Printemps

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:November 21, 2023
Source:Instagram