FOOH Impact Score:
Solid
Learn moreIn this Paramount Pictures cgi ad, a breathtaking scene unfolds atop the historic Arc de Triomphe as an enormous inflatable rainbow and a cheerful unicorn character take center stage, proudly displaying the words “BLUE & COMPAGNIE” in vibrant colors. The scene unfolds as the unicorn, animated by an air pump, waves joyfully to the crowd below, creating an inviting and festive atmosphere that captivates Parisians and tourists alike. With a Clear use of computer generated imagery, this Paramount Pictures promotional display transforms the historic monument into a fresh, relatable spectacle, highlighting Paramount Pictures’ invitation to experience the magic of the upcoming film, showing in cinemas on May 8, 2024.
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