Paramount Pictures Inflated Unicorn Waving
Paramount Pictures Inflated Unicorn at Arc de Triomphe
This CGI advertisement for Paramount Pictures features an enormous inflatable rainbow and a cheerful unicorn character atop the historic Arc de Triomphe. The display proudly shows the words “BLUE & COMPAGNIE” in vibrant colours.
The unicorn, animated by an air pump, waves joyfully to the crowd below, creating an inviting and festive atmosphere that captivates Parisians and tourists alike. This promotional display transforms the historic monument into a fresh, relatable spectacle.
The clear use of computer-generated imagery highlights Paramount Pictures’ invitation to experience the magic of their upcoming film, showing in cinemas on 8 May 2024.
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FOOH Impact ScoreSolid
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Artist:Busterwood
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