FOOH Impact Score:
Solid
Learn moreLearnings
- Don't lose sight of the product
- Use your hook to the fullest, don't let the tension deflate too quickly
This Maybelline faux ooh ad begins with two girls posing for pictures inside of an elevated frame, which is being outlined in a vibrant pink color by a lipgloss doe-foot applicator attached to a robotic platform. This moment cleverly highlights the excitement of celebrating lipstick day as the girls enjoy their time in the playful setting. As they move and have fun, a paraglider suddenly appears in the sky, carrying a giant pink lip balloon, catching the two girls by surprise. As a perfect blend of Memorable storytelling and Dynamic product integration, the CGI effects enhancement is designed for promoting Maybelline's Super Stay new lipstick and special color.
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