L'Oréal Paris Boats Beaming Hologram

This L'Oréal Paris FOOH ad features a spectacular holographic display on the Seine River in Paris. Two Batobus boats glide along the river, each equipped with powerful projectors that create a hologram of two models.

As the boats move past the illuminated Eiffel Tower at night, the hologram reveals the inscription: “L'ORÉAL PARIS LE DÉFILÉ WALK YOUR WORTH.” This invites viewers to tune into the brand's fashion show during Paris Fashion Week, broadcast across all of L'Oréal's social media channels. Clear CGI effects transform the iconic Parisian landscape into an innovative product showcase.