L'Oréal Paris Boats Beaming Hologram

Imagine a pair of boats turning the Seine River into a moving runway. That’s the Engaging premise of this L'Oréal Paris FOOH ad featuring a spectacular holographic display. The video unfolds as two Batobus boats glide along the river, each equipped with powerful projectors that create a hologram of two models. As they move past the illuminated Eiffel Tower at night, the hologram reveals the inscription: “L'ORÉAL PARIS LE DÉFILÉ WALK YOUR WORTH,” inviting viewers to tune into the brand's fashion show during Paris Fashion Week, broadcast across all of L'Oréal's social media channels. Using Clear CGI effects, this L'Oréal Paris FOOH ad transforms the iconic Parisian landscape into an Innovative product showcase.