LG OLED TV Submerged in Olympic Pool
LG OLED TV: Olympic Pool CGI Advertising
This LG OLED CGI advertisement features an ultra-high-definition display submerged at the edge of an Olympic-sized swimming pool. The video shows human athletes swimming alongside computer-generated dolphins.
As the camera zooms out, a man holding a remote control changes the display from the dolphins to an underwater view of a turtle, and then to a galaxy backdrop. This highlights the TV's colour and contrast capabilities, transforming the pool into an innovative product showcase.
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FOOH Impact ScoreSolid
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