FOOH Impact Score:
Improvable
Learn moreImagine an Olympic-sized swimming pool where dolphins appear to swim alongside human athletes. That’s the Captivating premise of this LG OLED vfx advertising featuring an ultra-high-definition display. The video unfolds as swimmers glide through the water, seamlessly accompanied by dolphins. As the camera zooms out, it reveals the illusion’s source—an LG OLED TV submerged at the pool’s edge. From a top angle, a man holding a remote control switches the display to an underwater view of a turtle swimming, then again to a galaxy backdrop, highlighting the TV's remarkable colour and contrast capabilities. Using computer generated graphics, this LG OLED vfx advertising transforms a swimming pool into an Innovative product showcase.
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