LG User Interface Display Screens Display on Buildings
LG Gram Pro: City-Scale Digital Workspace
This LG FOOH (fake out-of-home) ad transforms a bustling city street into a dynamic digital workspace. Towering skyscrapers become canvases for screens displaying graphic editing user interfaces, which emerge from buildings, float outwards, and attach to structures. A mouse pointer clicks a tool palette, adjusting the sky's brightness.
The screens then detach, forming a striking 3D LG Gram Pro logo. As the camera zooms out, the entire scene is revealed to be displayed on an LG laptop, emphasising its potential for productivity and creative work. This innovative product showcase uses computer-generated graphics to highlight the new LG Gram Pro laptop.
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