FOOH Impact Score:
Outstanding
Learn moreImagine a bustling city street where towering skyscrapers transform into a digital workspace. That’s the Engaging premise of this LG FOOH ad featuring the new LG Gram Pro laptop. The video unfolds as screens displaying various graphic editing user interfaces emerge from buildings, floating outward and attaching themselves to structures. A mouse pointer clicks on a tool palette, adjusting the sky’s brightness, before the screens detach again, forming a striking 3D LG Gram Pro logo. As the camera zooms out, the entire scene is revealed to be displayed on an LG laptop, emphasizing its potential for productivity and creative work. Using computer generated graphics, this LG FOOH ad transforms a cityscape into an Innovative product showcase.
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