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Aritzia Objects Inflates like Puffer Jacket

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Credits

Brand: Aritzia

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effects / Animations: Building Transformation, Inflation

Surroundings: Shops, People, Streets, Cars

Date posted: December 21, 2024

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In this Aritzia cgi video, a woman walks toward the store wearing a cozy puffer jacket when she notices something unusual—objects around her begin to inflate, mirroring the puffiness of her jacket. A taxi on the street expands into an oversized version of itself, while the store’s façade windows swell into a puffer-like structure. Even the umbrella on the sidewalk and the pedestrian lane beneath her feet start to inflate, creating a captivating scene that highlights the popularity of the brand’s puffer jackets. The ad humorously reimagines everyday city elements with a creative twist, showcasing how the jacket’s voluminous design transforms the surroundings. A dynamic cgi video that masterfully blends imagination with product storytelling.

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