FOOH Impact Score:
Impressive
Learn moreIn this Aritzia cgi video, a woman walks toward the store wearing a cozy puffer jacket when she notices something unusual—objects around her begin to inflate, mirroring the puffiness of her jacket. A taxi on the street expands into an oversized version of itself, while the store’s façade windows swell into a puffer-like structure. Even the umbrella on the sidewalk and the pedestrian lane beneath her feet start to inflate, creating a captivating scene that highlights the popularity of the brand’s puffer jackets. The ad humorously reimagines everyday city elements with a creative twist, showcasing how the jacket’s voluminous design transforms the surroundings. A dynamic cgi video that masterfully blends imagination with product storytelling.
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