AMIRI Snare Drum on Car in Paris

AMIRI Snare Drum in Paris

This AMIRI FOOH ad features a Citroën Dyane 6 carrying a giant snare drum through the streets of Paris, serving as a moving announcement for the AMIRI Spring-Summer 2025 Runway Show in Los Angeles.

The video begins with the car stopping at the Arc de Triomphe, before continuing its journey to the Basilique du Sacré-Cœur de Montmartre. This CGI-enhanced advertisement aims to create city-wide buzz, much like a live drumroll, transforming Paris into a product showcase.

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Credits

Brand:AMIRI
Artist:Why CGI

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:June 18, 2024
Source:Instagram