CGI Video AMIRI Snare Drum on Car in Paris

AMIRI Snare Drum on Car in Paris

Giant Snare Drum in Paris in fake-out-of-home ad of AMIRI

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FOOH Impact Score:

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Credits

Brand: AMIRI

Who we think created this: why.cgi

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Large Objects, Complex Motion

Surroundings: Arc De Triomphe, Basilique Du Sacré-Cœur De Montmartre

Date posted: June 18, 2024

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Imagine a Citroën Dyane 6 carrying a giant snare drum through the iconic streets of Paris. That’s the Dynamic premise of this AMIRI FOOH ad featuring a moving announcement for the AMIRI Spring-Summer 2025 Runway Show in Los Angeles. The video unfolds as the car first stops at the Arc de Triomphe, creating intrigue before continuing its journey to the Basilique du Sacré-Cœur de Montmartre, generating a city-wide buzz like a live drumroll. Using CGI effects, this AMIRI FOOH ad transforms Paris into an Captivating product showcase.