Galeries Lafayette Dome Opens for Perfume Delivery
Galeries Lafayette Dome Opens for Balmain
This CGI advertising video features the iconic dome of Galeries Lafayette Paris Haussmann slowly opening. A giant bottle of Balmain fragrance then gently descends through the centre, elegantly landing on a marble stand in the middle of the grand space.
As it settles, the bottle transforms into a statue-like centrepiece, surrounded by the grandeur of the iconic building. This Balmain Beauty ad uses computer-generated imagery to transform the historic shopping destination into a fresh, relatable spectacle.
The video highlights Balmain’s celebration of Les Eternels perfume’s eight new fragrances, coinciding with their store opening.
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FOOH Impact ScoreOutstanding
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