FOOH Ad Samsung Hologram Display from Projector at Big Ben

Samsung Hologram Display from Projector at Big Ben

Hologram Display from Projector in fake-out-of-home ad of Samsung

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FOOH Impact Score:

Solid

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: England

Effects / Animations: Building Transformation, Simple Motion, Projection & Hologram, Character Animation

Surroundings: Big Ben, Night, Rivers

Date posted: December 30, 2023

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Imagine Big Ben turning into a dazzling spectacle. That’s the fun premise of this Samsung faux ooh ad featuring The Freestyle projector. The video unfolds as one of the clock faces opens, revealing a massive installation of the device. A man holding a smartphone seamlessly connects to it, and in an instant, the projector emits beams of light towards the river. A holographic Santa Claus and his reindeer appear, leaping across the water in a captivating display. Using clear cgi effects, this Samsung campaign transforms the London landmark into an engaging product showcase.