Samsung Hologram Display from Projector at Big Ben
Big Ben Transformed by Samsung Hologram Projector
This faux out-of-home (FOOH) CGI advertisement for Samsung showcases The Freestyle projector. The video begins with one of Big Ben's clock faces opening to reveal a large installation of the device.
A man then connects his smartphone to the projector, which subsequently emits beams of light towards the river. This creates a holographic display of Santa Claus and his reindeer leaping across the water.
The campaign uses clear CGI effects to transform the iconic London landmark into an engaging product showcase for Samsung's The Freestyle projector.
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FOOH Impact ScoreSolid
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Credits
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