FOOH Impact Score:
Solid
Learn moreImagine Big Ben turning into a dazzling spectacle. That’s the fun premise of this Samsung faux ooh ad featuring The Freestyle projector. The video unfolds as one of the clock faces opens, revealing a massive installation of the device. A man holding a smartphone seamlessly connects to it, and in an instant, the projector emits beams of light towards the river. A holographic Santa Claus and his reindeer appear, leaping across the water in a captivating display. Using clear cgi effects, this Samsung campaign transforms the London landmark into an engaging product showcase.
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