FOOH Impact Score:
Solid
Learn moreIn this LIWA 2025 mixed reality ad, the surroundings of the Etihad Towers transform into the vast sand dunes of Bateen Liwa, creating a surreal desert scene in the heart of the city. The scene unfolds as a man stands atop a dune, mesmerized as ATVs speed across the golden terrain. One rider launches into the air, soaring above him in a gravity-defying moment. As he gazes in awe, sand appears to be drawn into one of the towers, rising to the top before pouring down like a cascading waterfall. Nearby, a bold red LIWA 2025 Moreeb Dune hot air balloon drifts effortlessly, adding to the surreal spectacle. With a Dynamic use of CGI effects, this LIWA 2025 mixed reality ad transforms an urban skyline into an unexpected desert landscape, highlighting LIWA 2025’s ability to capture the essence of adventure and natural beauty.
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