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Amaya Statues Dropping From Indoor Waterfall

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Credits

Brand: Amaya

Agency / Production / VFX: Unknown

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In this Amaya fake out of home ad, a group of friends gathers near the Human Waterfalls in Dubai Mall, capturing photos just before an unexpected tremor shakes the area. The scene unfolds as the dramatic quake causes cracking walls and sends the iconic diving statues tumbling from their lofty positions into the pool below—only for one man to look up and notice two familiar statues now casually sipping drinks and waving from the Amaya restaurant. With a dynamic use of CGI effects, this Amaya restaurant fake out of home ad transforms a surprising mall installation into a playful moment of brand storytelling, highlighting Amaya’s inventive campaign to showcase its unique and immersive dining experience.

Metadata

Brand Industry: Food & Beverage

Country: United Arab Emirates

City: Dubai

Effects / Animations: Explosion & Shattering, Character Animation, Falling Objects

Surroundings: Waterfalls, Dubai Mall, Tables, Chairs

Posted on August 21, 2023

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