Amaya Statue of Liberty Emerges from Scribble Display

Amaya Statue of Liberty CGI Display

This mixed reality advertisement for Amaya features a vivid 3D transformation. The video opens inside an Amaya restaurant, where illuminated panels display scribble drawings on a white background. One panel features a sketch of the Statue of Liberty.

Suddenly, the statue fills with colour, becoming a dynamic 3D figure that leans out from the display. She holds a torch topped with a cake, which has a lit candle and the word "AMAYA" in gold. The statue lifts the cake, glances into the restaurant, and blows out the candle before returning to its canvas. This campaign celebrates Amaya’s one-year anniversary.

Using innovative computer-generated graphics, this Amaya mixed reality ad transforms a static interior element into an engaging product showcase.

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Credits

Brand:Amaya

Metadata

Work Type: FOOH
City:Dubai
Date posted:August 12, 2023
Source:Instagram