DM Mummy Walks Away with Stacks of Toilet Paper

This DM FOOH ad begins with a DM store that suddenly poofs black smoke at the entrance. This moment cleverly highlights the brand’s seasonal creativity as the smoke clears to reveal the store fully decorated for Halloween, complete with hanging spiderwebs and neatly arranged jack-o’-lanterns by the door. A mummy covered in toilet paper emerges, cheerfully carrying stacks of it and walking away, adding a humorous nod to the holiday while subtly emphasizing DM’s themed product deals. As a perfect blend of surprising storytelling and creative product integration, the computer generated imagery enhancement is designed for promoting Halloween-themed bargains with a fun twist.