FOOH Impact Score:
Solid
Learn moreImagine Santa trading his traditional sleigh for a beachside treat dispenser. That’s the Fun premise of this LEGO vfx advertising featuring a LEGO-built ice cream truck delivering holiday surprises. The video unfolds as Santa Claus, dressed in his classic red suit, happily serves LEGO ice cream cones to eager children on a sunny Australian beach, all from a full-sized pink ice cream truck made entirely of LEGO bricks, crowned with a giant LEGO ice cream scoop. Using Memorable computer generated imagery, this LEGO vfx advertising transforms a playful holiday tradition into an Insightful product showcase.
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