IDUN Minerals Giant Lip Balm Emerges From Billboard
IDUN Minerals Giant Lip Balm in Stockholm
This faux out-of-home ad for IDUN Minerals opens over Stockholm’s Stureplan, featuring the Daneliuska Huset. A large red billboard on the building announces the IDUN MINERALS Lip Lusher lip balm above the busy street.
The red billboard panel slides upward, revealing a giant Lip Lusher tube emerging from the façade. Oversized raspberries float gently into the sky as the enlarged lip balm glides above pedestrians in the street. It then retracts back into the billboard, and the red cover closes, promoting the Lip Lusher, which is infused with raspberry seed oil.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Pixel By Pixel
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