FOOH Impact Score:
Outstanding
Learn moreThis Prada Beauty FOOH campaign begins with a crane lifting a giant Prada Milan logo high above a Sephora store. This moment cleverly highlights the excitement of Prada Beauty's arrival as the pendant opens up, releasing beauty essentials onto the rooftop, revealing a big secret—Prada Beauty is coming to the Sephora online shop on January 15, 2024. As a perfect blend of Captivating storytelling and Insightful product integration, the CGI effects enhancement is designed for building anticipation and brand awareness.
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