FOOH Impact Score:
Solid
Learn moreIn this Škoda Auto cgi ad, an electrifying scene unfolds in the heart of Náměstí Svobody in Brno, where five giant hockey gloves mounted on springs sway along the bustling streets, drawing the attention of passersby. The scene unfolds as another oversized glove, mounted on a tram, extends to exchange a fist bump with the waving gloves, creating a dynamic and engaging urban spectacle. With a memorable use of CGI effects, this Škoda Auto campaign transforms everyday city streets into a vibrant celebration of Czech hockey pride, building excitement for Team Czech ahead of their big match in Prague.
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