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IKEA Blue Shopping Bag in Manila City Center

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Solid

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Credits

Brand: IKEA

Agency / Production / VFX: Unknown

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This IKEA Philippines cgi ad begins with a breathtaking shot of Metro Manila’s skyline, gradually revealing the iconic blue Frakta Bag rising among the city’s skyscrapers. This moment cleverly highlights the convenience of online shopping as the bag seamlessly blends into the urban environment while a vibrant timelapse shows city lights flickering on and cars painting radiant trails across the streets. As a perfect blend of memorable storytelling and effective product integration, the computer generated imagery enhancement is designed for promoting ease and accessibility through IKEA’s online platform.

Metadata

Brand Industry: Home & Garden

Country: Philippines

City: Manila

Effects / Animations: Large Objects, Simple Motion

Surroundings: Skyline, Buildings, Cars

Posted on October 12, 2023

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