Roomlane Book Flips Open Above the Roof
Roomlane Book Flips Open Above The Strand
This faux out-of-home advertisement features a massive Roomlane Book displayed above the roof of The Strand Melbourne at night. The colourful façade of the building provides the backdrop for the CGI activation.
The book flips open to reveal pages showcasing different home setups, each with a unique Roomlane furniture arrangement. The final spread transitions into a vivid 3D interior of a living room. This augmented reality enhancement promotes the comfort and homeliness of Roomlane's furniture collection.
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FOOH Impact ScoreImpressive
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