Curling in Milan — Milano Cortina 2026 FOOH Concept
Spec Work
A Curling Stone the Size of a Car Slides Down a Milan Street
Curling is the Winter Games sport nobody pictures, so this FOOH concept takes the stone out of the arena and sends it down a frozen residential street. Granite, ice over tarmac, snowed-in cars and spray peeling off the base make the weight read.
Spec work by MAD CGI for Milano Cortina, made as AI video in London. Full case study: madcgi.com/projects/curling-in-milan
Spec work by MAD CGI for Milano Cortina, made as AI video in London. Full case study: madcgi.com/projects/curling-in-milan
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