FOOH Impact Score:
Improvable
Learn moreThis Lotto faux ooh ad begins with two friends casually strolling through a Vienna subway station platform. This moment cleverly highlights the excitement of playing Lotto 6 aus 45 as massive white lottery balls with green numbers suddenly roll along the tracks, capturing everyone's attention. The numbers 3, 9, and 11 emerge first, followed by a growing sequence that stacks up along the rails, visually building anticipation as the surreal scene unfolds. As a perfect blend of memorable storytelling and creative product integration, the computer generated imagery enhancement is designed for encouraging Austrians to take a shot at becoming millionaires.
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