Posti Floating Truck Drops Ornaments on Building
BäxLabAvailable for work
Posti Floating Truck Delivers Christmas Cheer
This Posti FOOH campaign features a CGI floating trailer truck descending towards the Postitalo building at night. Its headlights appear as a distant sparkling light, gradually revealing the truck as it glides down past the building's top.
The Posti-branded trailer doors open, releasing giant gold and red Christmas ornaments. These ornaments tumble out and gently hang along the side of the building, transforming the façade into a festive display. A Posti delivery truck drives past as the camera lingers on the transformed landmark.
The campaign highlights Posti’s Christmas delivery service and promotes nationwide holiday greetings, using CGI to turn an ordinary city building into a fresh, relatable spectacle.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:BäxLab