FOOH Impact Score:
Outstanding
Learn moreImagine Cloud Gate, one of Chicago's most photographed landmarks, melting into fashion. That’s the captivating premise of this AMIRI vfx advertising featuring a bold transformation in the heart of the city. The video unfolds as the scene opens at Millennium Park in Chicago, Illinois where people walk past towering buildings in the background. At the center, the Cloud Gate monument stands with its silver surface reflecting its surroundings. Suddenly, the sculpture dissolves like liquid and transforms into a massive silver AMIRI logo as people continue to walk by. Using memorable computer generated imagery, this AMIRI vfx advertising transforms a public work of art into an authentic product showcase.
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