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AMIRI Chicago Cloud Gate Transformed Into Logo

FOOH Impact Score:

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Credits

Brand: AMIRI

Agency / Production / VFX: Unknown

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Imagine Cloud Gate, one of Chicago's most photographed landmarks, melting into fashion. That’s the captivating premise of this AMIRI vfx advertising featuring a bold transformation in the heart of the city. The video unfolds as the scene opens at Millennium Park in Chicago, Illinois where people walk past towering buildings in the background. At the center, the Cloud Gate monument stands with its silver surface reflecting its surroundings. Suddenly, the sculpture dissolves like liquid and transforms into a massive silver AMIRI logo as people continue to walk by. Using memorable computer generated imagery, this AMIRI vfx advertising transforms a public work of art into an authentic product showcase.

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: Illinois

Effects / Animations: Large Objects, Morphing & Transformation

Surroundings: Skyscrapers, Buildings, People

Posted on March 29, 2023

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