AMIRI Chicago Cloud Gate Transformed Into Logo

Staff Pick

AMIRI Chicago Cloud Gate CGI Advertising

This AMIRI VFX advertising features a bold transformation in the heart of Chicago. The video opens at Millennium Park, Chicago, Illinois, with people walking past towering buildings. At the centre, the Cloud Gate monument stands, its silver surface reflecting its surroundings.

Suddenly, the sculpture dissolves like liquid and transforms into a massive silver AMIRI logo as people continue to walk by. This computer-generated imagery transforms a public work of art into an authentic product showcase.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:AMIRI
Artist:Voidz

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:March 29, 2023
Source:Instagram