FOOH Impact Score:
Outstanding
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In this Gold Apple vfx advertising, a series of towering yellow delivery boxes appear seemingly out of nowhere on a vivid red stadium plaza in Saudi Arabia, signaling the beauty retailer's Middle East expansion. The scene unfolds as the oversized containers—styled to suggest rapid dispatch from China—dominate the striking plaza space, with the surrounding stadium adding both local significance and a remarkable sense of scale. With a clear use of augmented reality, this Gold Apple launch campaign transforms a public square into a branded logistics marvel, highlighting Gold Apple’s dynamic entrance into the region with its new online platform and the upcoming Jeddah flagship store.