FOOH Impact Score:
Impressive
Learn moreIn this Louis Vuitton mixed reality ad, high-speed Formula 1 cars race along the Albert Park track as the camera gradually ascends, uncovering sweeping views of lush trees and the Melbourne skyline. The ad dramatically reimagines the familiar Grand Prix circuit as it transforms into the shape of the Louis Vuitton logo, fusing cutting-edge design with brand prestige through computer generated imagery. A Creative blend that masterfully combines elegance with a distinctive twist on luxury and sport.
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