FOOH Impact Score:
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Outstanding
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In this Rabanne vfx advertising, a sweeping aerial view captures the New York skyline, focusing on a distinctive billboard wrapped in golden chains on the Flatiron Building that showcases Million Gold. The ad dramatically reimagines urban architecture with a bottle of fragrance that unchains itself, as glittering links burst from the billboard and fill the screen in captivating CGI effects. A creative campaign that masterfully blends spectacle with a bold twist on fragrance storytelling.
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