Rabanne Golden Chain Emerges From Billboard

Rabanne Golden Chain Billboard

This VFX advertising video for Rabanne features a sweeping aerial view of the New York skyline, focusing on the Flatiron Building. A distinctive billboard on the building, wrapped in golden chains, showcases Million Gold.

The advertisement dramatically reimagines urban architecture as a bottle of fragrance unchains itself. Glittering links burst from the billboard and fill the screen, created using captivating CGI effects.

This creative campaign blends spectacle with a bold twist on fragrance storytelling.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Rabanne

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:March 13, 2025
Source:Instagram