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Onitsuka Tiger Airship Carrying Banner in Milan

FOOH Impact Score:

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Credits

Brand: Onitsuka Tiger

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effects / Animations: Floating & Flying Objects, Large Objects, Banner, Cloth

Surroundings: Galleria Vittorio Emanuele II, Duomo Di Milano, Skies

Date posted: September 19, 2023

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This Onitsuka Tiger CGI campaign begins with a yellow airship floating above the iconic entrance to Galleria Vittorio Emanuele II in Milan. This moment cleverly highlights the uniqueness of Onitsuka Tiger’s brand presence as the blimp unfurls a trailing banner that reveals the details of their SPRING SUMMER 2024 Fashion Show, dragging lightly over the architecture before it comes fully into sight. As a perfect blend of engaging storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting the live show during Milan Fashion Week.

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