FOOH Impact Score:
Outstanding
Learn moreThis Onitsuka Tiger CGI campaign begins with a yellow airship floating above the iconic entrance to Galleria Vittorio Emanuele II in Milan. This moment cleverly highlights the uniqueness of Onitsuka Tiger’s brand presence as the blimp unfurls a trailing banner that reveals the details of their SPRING SUMMER 2024 Fashion Show, dragging lightly over the architecture before it comes fully into sight. As a perfect blend of engaging storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting the live show during Milan Fashion Week.
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