Lacoste Banners in Madrid Iconic Landmarks

In this Lacoste mixed reality ad, the Matua Madrid Open is brought to life through a series of banners displayed across iconic locations in Madrid, Spain. The journey begins at the Puerta de Alcalá, where a massive Lacoste banner unfurls, showcasing the Lacoste logo alongside the tournament’s branding. The video then moves to Plaza Mayor, where the statue of King Philip III holds a flagpole with two banners—at the top, the Lacoste flag, and below it, the Matua Madrid Open flag. Next, the Palacio de Cibeles features another giant Lacoste banner, rolling down to capture attention. Finally, the scene shifts to the Caja Mágica, where another grand Lacoste banner unfurls in celebration of the tournament. With an engaging use of augmented reality, this Lacoste mixed reality ad transforms Madrid’s landmarks into a vivid, relatable spectacle, highlighting Lacoste’s celebration of Le Club Lacoste’s return to the city.