Lacoste Banners in Madrid Iconic Landmarks

This mixed reality advertisement for Lacoste brings the Mutua Madrid Open to life through a series of banners displayed across iconic locations in Madrid, Spain. The journey begins at the Puerta de Alcalá, where a massive Lacoste banner unfurls, showcasing the Lacoste logo alongside the tournament’s branding.

The video then moves to Plaza Mayor, where the statue of King Philip III holds a flagpole with two banners: the Lacoste flag at the top, and the Mutua Madrid Open flag below it. Next, the Palacio de Cibeles features another giant Lacoste banner, rolling down to capture attention. Finally, the scene shifts to the Caja Mágica, where another grand Lacoste banner unfurls in celebration of the tournament.

Through an engaging use of augmented reality, this Lacoste mixed reality ad transforms Madrid’s landmarks into a vivid spectacle, highlighting Lacoste’s celebration of Le Club Lacoste’s return to the city.