Adidas Running Shoe Drone Light Show
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Adidas vfx advertising, a man stands on a view deck pointing to the sky above the illuminated Hong Kong skyline, where the vibrant city lights reflect across the calm river. The ad dramatically reimagines nighttime cityscapes with a memorable drone display, as red and white lights form the Adidas Adizero Adios Pro 4 running shoe floating across the skyline. A dynamic campaign that masterfully blends creativity with a bold brand statement on speed and innovation.
