Lobofest Poster and Screen Ads on Building
Hot Air Balloon Floats Over Sorocaba
This CGI advertisement for Lobofest opens with a view of the Prefeitura Municipal de Sorocaba through a monocular. The city hall is shown adorned with a vivid digital screen and a large poster, both displaying the Lobofest advertisement and event line-up. A hot air balloon floats gently overhead.
As a man strolls across the bridge, the camera smoothly zooms in on the animated digital display, highlighting the dynamic Lobofest announcement for July 28, 2024. This computer-generated imagery transforms an urban landmark into a lively spectacle, building anticipation and awareness for the upcoming festival.
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FOOH Impact ScoreOutstanding
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