FOOH Impact Score:
Impressive
Learn moreImagine a serene aerial journey turning into a race to the finish line. That’s the engaging premise of this Adidas FOOH ad featuring the Adizero Adios Pro 3 running shoes. The video unfolds as the scene opens above the coastline of Rio de Janeiro, showcasing mountain landscapes and the shimmering sea through an airplane window; suddenly, two Adidas Adizero Adios Pro 3 shoes soar into view beside the plane, one of them executing a precise flip just as a third shoe enters the frame—then, with a smooth maneuver, one veers toward the city, suggesting its descent into the heart of the Rio Marathon. Using innovative computer generated graphics, this Adidas FOOH ad transforms the skies over Rio into a captivating product showcase.
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