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Adidas Running Shoes Flying Alongside Plane

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Adidas

Agency: Caos

Production Company: Future Frame Creative

VFX: Future Frame Creative

Sound: Caos

Metadata

Brand Industry: Fashion & Apparel

Country: Brazil

City: Rio de Janiero

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Mountains, Seas

Date posted: May 29, 2024

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Imagine a serene aerial journey turning into a race to the finish line. That’s the engaging premise of this Adidas FOOH ad featuring the Adizero Adios Pro 3 running shoes. The video unfolds as the scene opens above the coastline of Rio de Janeiro, showcasing mountain landscapes and the shimmering sea through an airplane window; suddenly, two Adidas Adizero Adios Pro 3 shoes soar into view beside the plane, one of them executing a precise flip just as a third shoe enters the frame—then, with a smooth maneuver, one veers toward the city, suggesting its descent into the heart of the Rio Marathon. Using innovative computer generated graphics, this Adidas FOOH ad transforms the skies over Rio into a captivating product showcase.

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