Versatile Paris Perfume Bottles Dissolve Into Fruits

Versatile Paris Perfume Bottles at Arc de Triomphe

This DM CGI video features three towering perfume bottles from Versatile Paris, positioned in the middle of the road at the Arc de Triomphe. Cars and motorcycles are seen weaving past the installation.

As each massive bottle is struck by a passing vehicle, it bursts into a colourful cloud and transforms into fruit. The sequence shows a lemon, a pear, and finally cherries cascading across the cobblestones. This reimagines the iconic Parisian landmark with a fragrance concept, linking scents to different times of the day: morning, afternoon, and evening.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:April 20, 2025
Source:Instagram