Jif Crane Loading Dirty Sneaker on Truck

A convoy of massive trucks barrels down a sunlit highway, each one hauling a dirty yellow and green sneaker with worn fabric and grimy soles. The scene unfolds as a crane lifts another oversized, grimy shoe onto a waiting truck. The view widens to reveal dozens of transport vehicles speeding ahead, each carrying an equally filthy sneaker.

This CGI campaign for Jif transforms neglected sneakers into a revitalised moment of freshness. It highlights Jif’s mission to clean up even the most surprising of messes, using computer-generated graphics to depict the transformation of dirty sneakers.