NYX Giant "Smushy" Lip Balms at Target

This faux out-of-home (FOOH) CGI advertisement for NYX Professional Makeup transforms a Target storefront into an engaging product showcase. The video opens with a view of a Target store, featuring the NYX Professional Makeup label prominently displayed above its facade.

The scene then shows a giant red ball thrown from atop the store, landing in the open space in front. More items follow: another red ball, a slice of watermelon, and a slice of orange in purple and red colours, all bouncing along the ground. These items transform into giant Smushy Lip Balm Tubes: the red ball becomes a red tube, the purple fruit becomes a purple tube, and the remaining items form light pink and dark pink tubes. The four giant tubes line up in front of the store while several fruits and sweets scatter across the ground.

On the roof of the store, a pink slice of cake, a purple pineapple, and a pink raspberry remain prominently perched above. The video concludes with the text “SMUSHY MATTE LIP BALM NOW AVAILABLE AT TARGET” against a blurred background of the scene.