NYX Giant "Smushy" Lip Balms at Target

Imagine Times Square turning into a beauty playground. That’s the creative premise of this NYX Professional Makeup faux ooh ad featuring its latest Smushy Matte Lip Balm launch. The video unfolds as the scene opens with a view of a Target store, with the NYX Professional Makeup label displayed prominently above its facade. Suddenly, a giant red ball is thrown from atop the store, landing in the open space in front. More items follow—another red ball, a slice of watermelon, and a slice of orange in purple and red colors—bouncing along the ground. The red ball transforms into a giant red Smushy Lip Balm Tube, the purple fruit becomes a purple Smushy Lip Balm Tube, and the remaining items form light pink and dark pink Smushy Lip Balm Tubes. The four giant tubes line up in front of the store while several fruits and sweets scatter across the ground, and on the roof of the store, a pink slice of cake, a purple pineapple, and a pink raspberry remain prominently perched above. The video ends with the text “SMUSHY MATTE LIP BALM NOW AVAILABLE AT TARGET” against a blurred background of the scene. Using dynamic computer generated graphics, this NYX Professional Makeup faux ooh ad transforms a retail storefront into an engaging product showcase.