Sephora Money Mist Giant Balloon in Union Square
Sephora Money Mist in Union Square
This CGI campaign for Sephora features a giant balloon, shaped like the new Hair Money Mist, slowly floating into view in front of the Sephora outlet store in Union Square, New York.
The inflatable then bursts, showering the area with coins and mist. This spectacle creates awareness for the brand’s new hair product and invites people to purchase it in-store.
Through captivating CGI effects, this campaign transforms an ordinary shopping scene into a fresh, relatable event, showcasing Sephora’s innovative approach to product promotion.
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FOOH Impact ScoreImpressive
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Credits
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