Sephora Money Mist Giant Balloon in Union Square

In this Sephora CGI campaign, a giant balloon shaped like the new Hair Money Mist slowly floats into view in front of the Sephora outlet store in Union Square, New York. The scene unfolds as the inflatable suddenly bursts, showering the area with coins and mist, creating awareness for the brand’s new hair product and inviting people to get it in-store. With a captivating use of CGI effects, this Sephora campaign transforms an ordinary shopping scene into a fresh, relatable spectacle, highlighting Sephora’s innovative approach to product promotion.