FOOH Impact Score:
Solid
Learn moreImagine one of America’s most iconic landscapes getting a bold fashion twist. That’s the distinctive premise of this UGG mixed reality ad featuring the GoldenRise Sandal in a larger-than-life desert debut. The video unfolds as a massive yellow UGG platform sandal floats serenely above the Grand Canyon National Park, gliding like a hot air balloon with a basket suspended beneath it, its color seamlessly echoing the layered tones of the surrounding rock formations. Using engaging VFX, this UGG mixed reality ad transforms the scenic canyon skyline into an effective product showcase.
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