Kérastase Dropper Applies Oil at Store Canopy
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FOOH Impact Score
Impressive
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A-Tier
B
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Kérastase fake out of home ad begins with a massive Glaze Drops bottle standing prominently outside a Sephora store. This moment cleverly highlights the product’s weightless, frizz-free shine as the dropper floats out and applies oil to the store’s canopy, instantly transforming the building into a glowing rose gold color. As a perfect blend of distinctive storytelling and effective product integration, the CGI effects enhancement is designed for promoting the Glaze Drops’ availability on the Sephora app.
