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This Kérastase fake out of home ad begins with a massive Glaze Drops bottle standing prominently outside a Sephora store. This moment cleverly highlights the product’s weightless, frizz-free shine as the dropper floats out and applies oil to the store’s canopy, instantly transforming the building into a glowing rose gold color. As a perfect blend of distinctive storytelling and effective product integration, the CGI effects enhancement is designed for promoting the Glaze Drops’ availability on the Sephora app.
Kérastase
Sephora
LolaVie
L'Oréal Paris
Benefit Cosmetics
Maybelline New York
Sephora
Kiko Milano