Nykaa Giant Pink Lipstick on Promenade

This Nykaa faux OOH advertisement features a reverse tracking aerial shot of Marine Drive in Mumbai. The scene showcases the city’s skyline, complete with skyscrapers, trees, bustling traffic, and ocean waves. A giant pink lipstick rests among the breakwaters, slowly releasing its colour.

Following this, a towering lip gloss appears among the buildings and trees, casting pink clouds into the sky. The signage 'NYKAALAND' then emerges above the cityscape. The giant gloss opens and glides across these letters, coating them with pink pigment, with droplets falling back into the container. This virtual installation announces the Nykaaland event on 4th & 5th November 2023 in Mumbai.