Nykaa Giant Pink Lipstick on Promenade

In this Nykaa faux ooh ad, a reverse tracking aerial shot of Marine Drive in Mumbai introduces the scene, revealing the city’s skyline with towering skyscrapers, lush trees lining the iconic promenade, bustling traffic below, and ocean waves crashing along the breakwaters—where a giant pink lipstick rests, slowly releasing its color. The scene unfolds as a towering lip gloss stands tall among the buildings and trees, casting pink clouds into the sky, before the vivid signage 'NYKAALAND' emerges above the cityscape; the giant gloss opens and glides across the letters, coating them with rich pink pigment as droplets fall back into the container, inviting viewers to the upcoming Nykaaland event on 4th & 5th November 2023 in Mumbai. With a viral use of VFX, this Nykaa virtual installation faux ooh ad transforms a realistic cityscape into a fresh, relatable spectacle, highlighting Nykaa’s bold announcement of its calendar-worthy beauty celebration.