Sephora Foundation on Bus Pours Cream on Street

Imagine Big Ben getting a beauty transformation by traffic. That’s the captivating premise of this Sephora cgi video featuring the launch of a new foundation by Fenty Beauty. The video unfolds as the scene opens on a lively street near the Big Ben tower in London, where people stroll and snap photos of the iconic structure. Suddenly, a Fenty Beauty double-decker bus rolls through, topped with a giant liquid foundation bottle, steadily streaming beige cream onto the road. As the bus makes its way along the street, the sky above timelapses from vibrant blue to warm shades of orange and pink over sunset. Using innovative computer generated graphics, this Sephora cgi video transforms an ordinary London street into a distinctive product showcase.