FOOH Impact Score:
Impressive
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In this Urban Decay faux ooh ad, the scene opens inside a car weaving through the streets of Beverly Hills, setting the stage for their iconic All Nighter Makeup Setting Spray. The scene unfolds as a massive, illuminated bottle of the spray rises among palm trees against a glowing sunset sky, and just as the car nears, the oversized product releases a fine mist across the windshield, momentarily blurring the view until the wiper clears it. With a distinctive use of augmented reality, this Urban Decay setting spray faux ooh ad transforms a familiar city commute into a captivating spectacle, highlighting Urban Decay’s promise of makeup that lasts through anything—even a little drizzle.