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Havaianas Sandal Sliding on Ski Slope

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Credits

Brand: Havaianas

Agency / Production / VFX: Unknown

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This Havaianas fake out of home ad begins with a Havaianas sandal skiing down a snowy slope in Montmartre against the backdrop of the Basilique du Sacré-Cœur de Montmartre, with snow-covered trees lining the path. This moment cleverly highlights the versatility of the product in unexpected situations as the sandal hits a kicker, flips in slow motion, and transforms into an inflatable version of itself, soaring toward a nearby building where a Havaianas signage lights up as it flies past and disappears into the sunset sky. As a perfect blend of clear storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting Havaianas sandals as fit for every occasion during the holiday season.

Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Simple Motion, Floating & Flying Objects

Surroundings: Montmartre, Snows, Basilique Du Sacré-Cœur De Montmartre, Trees, Buildings, Ski Slopes

Posted on December 24, 2024

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