FOOH Impact Score:
Impressive
Learn moreThis Havaianas fake out of home ad begins with a Havaianas sandal skiing down a snowy slope in Montmartre against the backdrop of the Basilique du Sacré-Cœur de Montmartre, with snow-covered trees lining the path. This moment cleverly highlights the versatility of the product in unexpected situations as the sandal hits a kicker, flips in slow motion, and transforms into an inflatable version of itself, soaring toward a nearby building where a Havaianas signage lights up as it flies past and disappears into the sunset sky. As a perfect blend of clear storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting Havaianas sandals as fit for every occasion during the holiday season.
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