Michael Kors Giant Dakota Bag from Billboard
Michael Kors Dakota Bag Billboard
This fake out-of-home (FOOH) advertisement for Michael Kors features a Paris street with classic Parisian buildings. A billboard on one façade showcases a model holding the Dakota shoulder bag. As a crowd crosses, a helicopter descends, lowering a harness to retrieve the oversized pink Dakota bag directly from the billboard.
Utilising distinctive CGI effects, this Michael Kors shoulder bag ad transforms a typical cityscape and Mediterranean seaside rock into a fresh, relatable spectacle. The campaign positions the Dakota as the ultimate spring accessory, ready to travel from Paris to Ibiza.
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FOOH Impact ScoreImpressive
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