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SIXT Car Jumps from the Digital Screen

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Credits

Brand: SIXT

VFX: Mateusz Król — krol.jpg

Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Complex Motion, Billboard & Digital Screen, Building Transformation

Surroundings: Skyways, Buildings, Parked Cars, Corner Walls, Digital Screens, Highways

Date posted: April 17, 2025

FOOH.com is the biggest cgi video library. If you are the creator of this SIXT ad or would like to add your work Submit your work!

In this SIXT cgi video, viewers are taken on a dynamic ride inside a car cruising along a skyway as it passes a modern building where the corner walls open dramatically to reveal a digital Porsche 911 display. The ad humorously reimagines traditional billboard advertising with a computer generated imagery stunt where the car on the screen slowly reverses and vanishes—only for a second, real-looking Porsche 911 to leap out of the screen and land smoothly on the highway before speeding away. A creative experience that masterfully blends humor and creativity with a memorable twist that reinforces SIXT’s premium rental offerings in cities like Munich, Hamburg, Berlin, Frankfurt, Cologne, and Düsseldorf.

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