SIXT Car Jumps from the Digital Screen
SIXT Car Jumps from Digital Screen
This CGI video for SIXT takes viewers on a dynamic ride inside a car cruising along a skyway. As it passes a modern building, the corner walls dramatically open to reveal a digital Porsche 911 display.
The ad humorously reimagines traditional billboard advertising with a computer-generated imagery stunt. The car on the screen slowly reverses and vanishes, only for a second, real-looking Porsche 911 to leap out of the screen and land smoothly on the highway before speeding away.
This creative experience masterfully blends humour and creativity with a memorable twist, reinforcing SIXT’s premium rental offerings in cities such as Munich, Hamburg, Berlin, Frankfurt, Cologne, and Düsseldorf.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more