SIXT Car Jumps from the Digital Screen

SIXT Car Jumps from Digital Screen

This CGI video for SIXT takes viewers on a dynamic ride inside a car cruising along a skyway. As it passes a modern building, the corner walls dramatically open to reveal a digital Porsche 911 display.

The ad humorously reimagines traditional billboard advertising with a computer-generated imagery stunt. The car on the screen slowly reverses and vanishes, only for a second, real-looking Porsche 911 to leap out of the screen and land smoothly on the highway before speeding away.

This creative experience masterfully blends humour and creativity with a memorable twist, reinforcing SIXT’s premium rental offerings in cities such as Munich, Hamburg, Berlin, Frankfurt, Cologne, and Düsseldorf.

S
FOOH Impact ScoreOutstanding
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Credits

Brand:SIXT
VFX:Mateusz Król — krol.jpg

Metadata

Work Type: FOOH
Brand Industry:Automotive
Date posted:April 17, 2025
Source:Instagram