Cemex México Concrete Vending Machine on Building

In this Cemex México mixed reality ad, a giant vending machine filled with multicolored concrete blocks sits atop the Salón de la Fama del Béisbol Mexicano building. The ad humorously reimagines the Hall of Fame as a concrete color selector, where a chosen hue triggers a massive block to descend and transform into a Cemex-branded pillar at the entrance. A captivating experience that masterfully blends creativity with a distinctive twist on construction materials through Aparentia concrete.