Cemex México Concrete Vending Machine on Building
Concrete Block Becomes Pillar at Entrance
This mixed reality advertisement for Cemex México features a giant vending machine, filled with multi-coloured concrete blocks, positioned atop the Salón de la Fama del Béisbol Mexicano building.
The ad humorously re-imagines the Hall of Fame as a concrete colour selector. When a hue is chosen, a massive block descends and transforms into a Cemex-branded pillar at the entrance. This captivating experience masterfully blends creativity with a distinctive twist on construction materials through Aparentia concrete.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Maison Maizon Monument Painted by Round Box
IKEA Yellow Beetle Cars Carrying Home Items
Zonaprop Key Unlocks Billboard
Maisons du Monde Christmas Balls Roll For Holiday
KOSMO®
Leroy Merlin Penguins Carry Thermo Accumulator
Studio Nuts
IKEA Helicopters Drop Pillows on Canyon
IKEA Blue Shopping Bag in Manila City Center
OMO Dune Buggies Swirl to Reveal Giant Bottle
Why CGI
Roomlane Book Flips Open Above the Roof
OBI Flower Garden Above the Store’s Roof
rendersnek
Roomlane Crane Truck Unwrapps Gift Box
Cemex México Floating Cement Truck Inflatables