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Americanas Basket Flies Out of Toy-Filled Store

FOOH Impact Score:

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Solid

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Credits

Brand: Americanas

Production Company: Future Frame Creative

VFX: Future Frame Creative

Sound: Central de Som de Filme

Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Avalanche, Floating & Flying Objects, Rigid-Body

Surroundings: Americanas Store, Toys, Baskets

Date posted: September 21, 2024

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This Americanas cgi campaign begins with a woman casually strolling past an Americanas storefront, catching sight of the store's colorful display lined with toys. This moment cleverly highlights the excitement and abundance of Children’s Day at Americanas as a basket brimming with toys suddenly zooms out of the store at high speed, scattering its contents across the street and bringing joy and curiosity to the bustling sidewalk. As a perfect blend of fun storytelling and innovative product integration, the CGI effects enhancement is designed for promoting the Planeta Criança celebration this Children’s Day.

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